There have always been hopeful approaches for decades, but now they have succeeded: The marketing community "A6-Boulevard" has formed with nine highly attractive visitor magnets. Each of the individual companies generates customers through its not inconsiderable advertising measures. Only the guest knowledge for the most part not at all that there are other attractive facilities in the immediate vicinity which they would like to visit. With the "A6-Boulevard" brand, it will be possible to enlarge the catchment area and thus promote tourism lasting several days along the "Hockenheim Triangle" and "Weinsberger Kreuz" motorway sections, also to the advantage of the hotel industry, gastronomy and trade in the nearby towns. Here lies truly a sleeping giant with tremendous potential. Such a concentration of visitor magnets at such a short distance is unsurpassed. Examples are marketing communities such as the "Black Forest Adventure Region", the "Museum Island Berlin", "Ski amadé", "Salzburg Sports World" or the "Route 66" and the "17-Mile Drive".
The following companies have joined forces to form theA6-Boulevard Marketing Association:
(2) BikiniARTmuseum Bad Rappenau
(3) KLIMA ARENA
(4) RappSoDie Bad Rappenau
(5) Salzbergwerk Bad Friedrichshall
(6) Erlebnispark Tripsdrill
(7) THERMEN & BADEWELT SINSHEIM
(8) experimenta Heilbronn
From the very beginning, the BTB Bad Rappenau, Heilbronner Land and Heilbronn Marketing tourism offices have been involved and important partners.
The large advertising pillar with the A6 boulevard lettering, advertising flyers and text information on all locations in the network is now set up in a central location at the companies. Prof. Dr. Bärbel Renner from experimenta speaks of the community as "a great opportunity to increase supraregional awareness", something special on a short distance "you don't have it everywhere", enthuses Svenja Krauskopf about the salt mines.
With the title A6 Boulevard, an unspent name has been found that promises cosmopolitanism, variety and central location. The visitor magnets of the marketing community create a unique experience package from the fields of science, history, nature experience, understanding of nature, health, recreation, leisure fun, motor sports, music, festivals and experience gastronomy. An offer that is highly attractive in its variety and intensity for every holiday planning, both for visitors from home and abroad.
More about the A6-Boulevard: Www.A6-Boulevard.de
In the press:
KL-TV Video clip A6-Boulevard: The merger of a marketing community "A6-Boulevard
Radio Rainbow: "A6 Boulevard" to attract visitors
Mannheimer Morgenweg: Shoulder shot of the heavyweights
Heilbronner Stimme: Tourism destinations want to raise their profile with the A6 boulevard