LOHA at the BikiniARTmuseum, the world's first central location where the entire historical and contemporary knowledge about swimwear and beach culture around the globe is brought together and presented to the public.
Since July 5, 2020, the International Day of the Bikini, we have opened our doors to visitors from all over the world in Bad Rappenau, the capital of swimwear, directly on the European transport hub of the A6 motorway (Paris-Heidelberg-Prague).
Come by, we are looking forward to seeing you!
Your BikiniARTmuseum team
Swimwear has to do with enjoying freedom. When a woman goes off to buy a bikini, she has the most positive things in mind. She thinks of the beach, the sea, the sky or love." (Quote Jacqueline de Biase, SALINAS). Everyone's the same when they're going to the beach. At the beach, the social barriers come down. Everyone wears their most intimate piece of clothing. A special sense of community is created. This spirit can also be felt in the BikiniARTmuseum. The "Third Place" BikiniART-museum as a new umbrella community unites all those who love the beach feeling and - in line with our mission - support an untroubled swimming experience. We live inclusivity and welcome EVERYONE to the world's first BikiniARTmuseum.
An adventurous encounter with the over 70-year-old Alda in the Esch Café in the hip Rua Dias Ferreiras in Rio inspired the idea to create the first worldwide swimwear museum. Alda produced bikinis herself and lived for a long time on the Côte d'Azur. There she had many prominent friends, she said, and owned countless joint photos: with the Monaco princesses or Jean Paul Belmondo in swimwear on the yacht or on quiet beaches. Alda's dream: to bring her turbulent life story to life in a bikini gallery. The contact breaks off. Impressed by the meeting, Alexx becomes more and more involved with swimwear and bathing culture, which turns out to be more and more diverse and profound and soon becomes a real passion. When it became clear that although there were national experts and elaborations, there was nothing transnational and certainly nothing centralized, Alexx decided to create a swimwear museum. The socio-political aspect, the liberation of women against the unacceptable regulations of a prudish society, was to become a central theme. Alexx unfortunately did not meet Alda anymore. Calls and messages remained unanswered. Alexx would have loved to tell Alda that her idea of a private bikini exhibition in Rio had now grown into an international swimwear museum. "Maybe she has remarried a man and moved to the Cote d'Azur," muses Alexx, "but maybe she will walk into the museum one day and say "bom trabalho, meu amigo!
The BikiniARTmuseum aspires to be accurate in historic research and a competent provider of cross-continental knowledge about swimwear history. It is a meeting place for opinion leaders and an open archive for journalists, curators, school classes and students. The "International Board of Swimwear History" was founded with the BikiniARTmuseum Foundation in order to make the new insights and connections we have developed freely accessible to everyone. The aim of the committee is also to promote the interests of women in the special field of "Woman Power". Bikini is undoubtedly a measure of the freedom and equality of women in society.
We want to stimulate the interest of the young people target group through our creative and provocative museum conception. We combine the best of historical museum, art exhibition and multimedia show experience for young and old. Intimate, cheeky and independent. Scandalising, surprising and emotional. Unconventional, honest and critical: We are a meeting platform, lifestyle hotspot and above all a passionate community. Why? All our curators could soon be your friends that you'll meet on your next trip here. As soon as you enter our halls you can feel the intimacy, as if you were in some crazy artist's living room, chilling on their couch. In spite of our professionally, we don’t want to be seen as an intimidating, elitist institution, but a community feeling generating exchange platform for the visitors and the artists, in a way never to have been realised before, in order to truly catch the spirit of the exhibition. Every day, the museum management will take the time to personally answer all of your questions, give some insights or simply chat with you about the weather. Come on, talk to us!
Come visit us amidst the agglomeration of visitor attractions and important European highway routes! Our museum in Bad Rappenau, a historic health resort town, is located right in the heart of Europe. Bad Rappenau is also the birthplace of swimwear brands such as Benger, Ribana and Felina and home to the headquarters of the internationally famous brand Triumph. Combine your BAM experience with a visit to the other attractions on 50km ranging A6 Boulevard! 9 first class attractions await you such as the Hockenheim racing circuit, the Waterpark&Spa in Sinsheim, the TripsDrill theme park and the Experimenta Interactive Science Center in Heilbronn! There is no better place to feel entertained! Discover, explore and enjoy!
We aim to offer all visitors informative, entertaining and varied journey across the development of swimwear culture and the related evolution of women's emancipation. An emotional roller coaster: exciting and feminist, beautiful memories of old times, pleasure and freedom, prohibitions and scandals, sensuality and pride, society and politics.
We're a passionate museum and our greatest joy would be to be able to transfer a little bit of that passion to our visitors.
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World's first Community of Swimwear offers various tickets. Additional costs may be incurred for special events and exhibitions. We would like to make our admission prices reasonable and give everyone the opportunity to discover the fascination of the Museum of Modern Art. We offer reduced prices for members, children and pensioners. Would you like more information? Please contact us.